With the recent acquisition of Zappos by Amazon, many companies are now taking a serious look at social innovation especially after the latest Engagement report by Wetpain and the Fluent report by Razorfish on social influence marketing. Basically these reports prove that brands with high social media activity increased revenues while the less active ones aren’t as profitable.
The statistics not only adds fuel to the social media hype but helps to convert the naysayers to believers.
Even Twitter is leveling the playing field by publishing its own “Twitter 101” guide, which contains ideas, tips and case studies intended for businesses to make the best of the service.(...)
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